Serge Tiroche - Founder
In 2008, after a 10 year career with Citigroup’s Private Bank as a managing director for Israel and Turkey, Serge left the firm in order to dedicate himself to his long-time passion for art.
He founded ST-ART, Israel's artist incubator project and Serge Tiroche Consultants, a financial advisory services firm with particular focus on art investments.
In 2009 he was nominated Chairman of Artist Pension Trust and served in that position throughout 2010. In 2011 he founded Art Vantage Ltd, a long-term investment vehicle focused on buliding a world class developing markets contemporary art collection which was converted to a Gibraltar experienced investor fund in March 2012, Art Vantage PCC Limited, to hold the Tiroche DeLeon Collection.
Serge was born to a family of art dealers. His late father, Jean Tiroche, was a highly respected gallery owner and dealer in NY, Tel-Aviv and Paris. Serge's hands-on involvement in the art world began over 20 years ago, working as an intern at Parisian auction house Loudmer. In 1992, Serge helped with the establishment of Tiroche Auction House in Israel and has since been closely involved with the family's international Art trading activity.
Serge completed with distinction a Bachelor degree in Business Administration and Modern Arts from the American University of Paris in 1992, and an MBA from INSEAD in 1997. He served on numerous boards including MutualArt Holdings, Artist Pension Trust, Mutual Art Services, SplitArt, the Batsheva Dance Company and the Board of Governors of the Tel-Aviv Museum.
Serge is a regular speaker in conferences and art investment seminars such as the London Business School's Annual Art Investment conference. He is passionate about developing platforms, educating and creating investment vehicles that will enable the greater public to access Art as an investment asset class.
Yaron Haramati - Collection Manager
As a collection manager Mr. Haramati is
responsible for the day to day operating activities and global logistics: lending
program, shipping, marketing, collection management system and implementation
of technology infrastructure.
Previously an entrepreneur and producer in the art world, Yaron has
several years of experience working in galleries, museums and art-fairs.
In the last 2 years Yaron has focused on collection management and technology
infrastructure for both private and public art collections, including; ST-ART,
Bartco Corporation and the Tiroche DeLeon Collection - an art fund focusing on Contemporary Masterpieces from
Yaron holds an MBA from the Inter-Disciplinary Center, Herzliya, majoring in “Entrepreneurship and New Media Innovation" and a B.A in Multidisciplinary Art from Tel-Aviv University.
In addition to his art activities, Yaron is involved in his
family's real-estate and financing business, Haramati and Sons Ltd.
Yaron's entrepreneurial spirit, passion for art and innovation, and technical
know-how, make him an essential member of the ST-ART team.